Business Article: O Yeah Gifts!

O Yeah Gifts

O Yeah Gifts is an American jewelry brand specializing in beach-inspired jewelry, including shell bracelets, shark tooth necklaces, charm bracelets and anklets. Founded in 2015 by Glenda Rolle in Oceanside, California, the company is now based in Ormond Beach, Florida. Known for its colorful, tropical aesthetic, O Yeah Gifts designs reflect surf culture, ocean life and coastal fashion trends. The company distributes its products through retail, wholesale partnerships and direct online sales.

History

O Yeah Gifts was founded by Glenda Rolle in 2015 with the goal of creating affordable, beach-themed jewelry that captures the carefree spirit of coastal living. Initially launched in Oceanside, CA, a hub for surf culture, the brand gained popularity in beach towns and resort boutiques. In search of a growing wholesale market and a year-round production location, the company relocated to Ormond Beach, Florida, where all products are now designed and crafted.

Products and Style

O Yeah Gifts specializes in coastal-inspired jewelry, using materials such as natural shells, authentic genuine shark teeth, glass beads and ocean-colored stones. The collection includes:

• Shell jewelry featuring real cowrie shells, puka shells and conch shells in bracelets, anklets and necklaces

• Shark tooth necklaces made with authentic genuine shark teeth, crafted with natural cords and beads for a surf-style aesthetic

• Charm bracelets designed with themes inspired by the ocean, including sea turtles, dolphins, palm trees and waves

• Beaded bracelets strung with natural stones, glass beads and coconut wood, reflecting tropical landscapes

• Stackable anklets that are lightweight and colorful, designed to complement beachwear

• State and animal-themed jewelry featuring Florida jewelry, sea creatures and beach-related designs

Media Coverage

O Yeah Gifts has been featured in various lifestyle and fashion magazines, highlighting its beach-inspired jewelry and gifts:

• San Diego Home/Garden Lifestyles – Featured O Yeah Gifts’ Treasure Vessel decor item in its Hot Finds section (October 2017)

• Arizona Health & Living – Showcased the brand’s Beach Life Bracelets in its Cool Finds Product Guide (July 2017)

• Bay State Parent – Highlighted O Yeah Gifts’ Treasure Vessel as a unique gift idea (January 2018)

• Girls’ World Magazine – Featured O Yeah Gifts’ Beach Life Bracelets in a back-to-school shopping guide (2017)

• Miami Beach Life Magazine – Featured O Yeah Gifts’ beach-themed charm bracelets in its Summer Essentials guide (2017)

• Swaay – Listed O Yeah Gifts in its 16 Female-Founded Beach Bag and Summer Travel Essentials

The brand has also been showcased on live television segments:

• FOX 4 News – Kansas City – Mikita Burton featured O Yeah Gifts’ Treasure Vessels during a live morning segment (August 5, 2017)

• Good Morning Arizona – Showcased O Yeah Gifts’ beach-themed bracelets and accessories in a Beach Gear & Goodies segment (2017)

• Jacksonville's River City Live – Highlighted the brand’s coastal jewelry collection

• Chicago’s You & Me – Featured O Yeah Gifts in a Beachy Mom Gift Basket - Mother’s Day DIY Gift Guide (2017)

Business Model

O Yeah Gifts operates as both a retail and wholesale brand. The company distributes its products through:

• Its official website: https://www.oyeahgifts.com

• Wholesale partnerships with surf shops and boutique retailers

• Select retail locations in coastal and resort destinations

Unlike brands that focus on digital advertising, O Yeah Gifts emphasizes traditional business-building methods, including cold calling, direct sales and in-person outreach.

Reception

The brand has been noted for its affordable pricing, handcrafted quality and variety of coastal-themed designs. Retailers appreciate its high-margin resale potential, while customers enjoy the fun, stackable and giftable nature of its jewelry.

External Links

Official Website